RL360 REFRESHES ITS BRAND

“Over the last few years RL360 has grown ever stronger, moving from an up-and-coming company to one of the biggest players in the offshore life market,” said RL360’s Marketing Director Simon Barwell.
 

“To reflect our progress and celebrate our strengths as a company, we’ve decided to refresh our brand.
 

“While our colours and company name will remain the same, from 5 February we will have a new logo and a new look and feel to our marketing materials. We are shifting our brand to reflect what we are now - a dynamic and ambitious organisation which is renowned for good service and employs staff who are committed to going that extra bit further.”
 

At the same time, the name of the Isle of Man head office is to change from RL360 House to International House, reflecting the name of RL360 parent company International Financial Group Limited (IFGL) and its global nature.
 

Simon continued: “We want our new branding to reflect our growth and our confidence in what we are able to provide. We do not intend to tackle everything all in one go but will begin on 5 February and roll out the rebrand over several months.”

The change does not affect the Ardan or RL360° Services (formerly CMI) brands, which are also owned by IFGL.